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Test Automation Basics – Mobile Apps & Web and Games


If we are considering mobile application ecosystem of android and iOS, we find it dynamic, as both are suffer from software and hardware fragmentation. Especially, it is applicable for Android, however fragmentation also available in iOS ecosystem, as experienced with the launch of iOS 8.

There are many existing iOS applications available with its latest version that made clumsy on updated devices. Moreover, one should find typical issues in the new iPhone 6 and 6 Plus for Apple devices. Users with some options will find an important amount with older devices, especially to purchase new device for getting everything working well.

If we are considering Android, everything you find is different. Application and game developers are getting difficulty as OEMs launch software updates, latest devices, and customizations for their devices to maintain product fully supportable with all possible device alternatives. Creating some application and game work on quality devices is out of the question.

One-stop solution for common problem is professional automated testing software. It enables to create robust and reliable software with difficult technology and difficult competitive pressure. One of the affordable solutions is Automated software testing to this problem. It delivers three business advantages like:
  • Increased testing effectiveness
  • Faster time to market
  • Increased testing efficiency

Test Automation is best For Mobile App Development

Creating robust mobile apps is different from developing embedded and PC software. When developing mobile app, developer have to use tools and practices for that agility.

But doing something manually like testing an application is never agile, and thus, test automation has shown huge growth among developers and application, improving robust and better outcomes. Test automation as the part of the agile development procedure is normal for attaining better compatibility with devices, market and users.

Interestingly, many tools are available, but test automation stands on the first position. A significant value-add is offered by this tool to enable testing to be done in similar way. The next day, the tests will be confirmed and the outcomes will be ready for review.

As we all know that fixing a problem saves huge time and enable developers to finalize products earlier. Importantly, it gathers better quality with limited number of bugs.

Factors to Consider Automating Mobile App Testing


Now, we have to check how test automation can enhance the development process, increase speed up development and add value.

Costs And Assets


One will require time, people, infrastructure, tools and training irrespective of whether you go for manual or automated testing. Test automation will deliver a good ROI, depending on the project and application. Moreover, Automated Software Testing helps to minimize repetitive tests from weeks to hours. It is time saving that translates directly into cost-saving.


Incorporated Testing Cycle with App Development


Increase in efficiency and productivity with automation starts with catching a new mindset. During all development cycles, software tests have to be repeated to make sure the possible application’s quality. Software tests should be repeated when source code is different every time.

The software should be tested on all supported variants of OS for each release and all configuration of hardware. However, manually repeating would be costly and time-consuming.

Tools And Technology Used for Test Automation Frameworks



First of all, you have to choose the most robust and most cross-platform method for getting the most out of efforts and maximizing testing coverage. Moreover, one can use such automated methods for validating needs and to minimize costs through test-case generation.

But, the full automation of large software entities is available with a cost that some companies haven’t been read to pay.

Test Coverage And Reusability for Open Standards Mean


The depth and scope of tests can be increased by automated testing and importantly enhance software quality. Some long and thorough tests can be run automatically often not doable with manual testing.

Well, test cases comes with a full access to an application and test all factors, including data tables, file contents, memory contents, and internal program states to decide whether the product runs according to expectations or not.

With automated tests, one can easily execute many difficult tests when running test to deliver coverage that is not possible with manual testing. Moreover, developers have enough time to develop new automated test cases and integrated more interesting features.

Improve Usefulness And Conclude Sooner


Professional automated testing software is one of the best solutions for common problem, including how to create better and robust solution with ever growing difficult of technology and under massive competitive pressure.

Business results are improved by automated testing in three ways, i.e. greater testing effectiveness, greater testing efficiency, and a shorter time to market.

Various ways to Automate Mobile Testing


There are three ways to automating the testing of mobile applications such as:

Handwritten Test Scripts


Generally, it is one of the preferred options when you have idea about what you are doing and when you have programming-capable resource for doing the test scripts. Different alternatives are also available for test automation tools, frameworks, and integration for both open-source and commercial offerings.


Record-Playback Approach


It is the least error-prone approach as it nothing has written in code, however has limited functionality. Tests can easily and quickly recorded and after that, played repeatedly against different OS versions and device configurations. Such test concentrates on user-driven and user interactions activities.

Automatic Test Exercisers


A great way to smoke-test applications is provided by automatic test exercisers. No particular tests are required instead of focusing on testing user-interface logic like clicking buttons, opening menus, swiping and multi-gesture actions.

The least exact results yielded by automatic test exercisers, however delivering quick feedback on iteration of an application.

User Interface And Functionality


One can identify the success of application and games with users interface and its overall functionality. The two things that include visual appeal and gameplay are the important things to get right and one must ensure that device fragmentation doesn’t break any of these.

Different things in the UI require to be checked such as:

  • UI layouts and elements
  • Menu structure and functions
  • Screen orientation
  • Screen resolution

Graphics Performance


Software performance should be consistent across all devices variants among your users and test on many real devices are possible. It is advisable to create tests for determining how well your application and game responds to various levels of usage, including battery usage and performance that consider creating tests that last for hours.

Run load tests for determining whether your game runs effectively under a heavy load for a long time. Such performance test will evaluate like how responsive your game is on real devices.

Usability And User Experience


User experience, testing usability, and navigation flow cannot be completed on a desktop with a keyboard and mouse. So, it is advisable to use real devices instead of forget emulators.
You have to test how usable and entertaining your application is by considering two important things like
  • Background events
  • User interaction and responsiveness

Multi-User Features


Presently, multi-user support is common in both games and applications. Moreover, testing multi-player capabilities also play an important role and are more challenging needed real users for measure performance.

A game communicating is a typical case with the back-end server. One can also synchronize the back end with devices for better connectivity to get information about the gameplay.

Moreover, one can check test of various scenarios among them could affect on the game’s experience that results into negative feedback and lastly, game being uninstalled by players.

Social Integration


Another important factor is to integrate with social networks. In next step, you have to test this thoroughly with real iOS and Android devices with different operating system versions and different device configurations to measure functionality and ease of utilize.

Security And Liabilities


Some open-source components used by all developers in their applications. Such type of practice is used and recommended as it offloads the code’s development for non-core functionality. But, developers neglect identifying vulnerabilities and licensing restrictions with third-party code.

Breakdown: Android Test Automation Frameworks


Robotium – It is one of the popular Android test automation frameworks, supporting native and hybrid applications. With Robotium, one can easy to write robust and powerful automatic black-box UI tests for android applications.

UIautomator - delivers an efficient ways for testing UIs. An automated functional test cases are created that can be implemented against applications on real Android devices and emulators.

Calabash - If you are looking for framework for Android and iOS then Calabash is a cross-platform test automation framework. The best thing about Calabash is it understands syntax that enables non-technical people to develop and implement automated acceptance tests for apps on both of these mobile platforms.

Appium: Automation of native, hybrid and mobile web apps.


Appium is one of the best mobile test automation frameworks for mobile-web, native, and hybrid apps for iOS and Android. JSONWireProtocol is used by Appium for cooperating with Android and iOS application by using Selenium’s WebDriver.
Written in Node.js, Appium is an HTTP server, developing and handling multiple WebDriver sessions. The test is started by Appium on the device and listens for commands from the main server. It seems same as the Selenium server that gets HTTP requests from Selenium client libraries.

How to Set Up The Environment?


First of all, download our Appiumexample. You can find example in Java, Python, and Ruby. After that, choose clientlibrary according to programming language you will choose. For more information, you can switch to Appium’sdocumentation where all guidelines, help and extra material are available.

MAC OS X AND LINUX


Firstly, you have to make sure that Python 2.7.x or later are installed (Note: It’s preinstalled on Mac OS X):


$ python --version

Now, you have to install Python (Linux users only):


$ sudo apt-get install python2.7

After that, you have to check Python’s “pip” module is already installed or not:


$ pip --version

Install pip if you’re on Mac OS X:


$ curl 
https://raw.githubusercontent.com/pypa/pip/master/contrib/get-pip.py > get-pip.py
$ sudo python get-pip.py
$ rm get-pip.py
Install pip on Linux (if it is not installed)


$ sudo apt-get install python-pip

In next step, you have to install the Selenium module for Python:


$ sudo pip install selenium

Now, you have to verify that Selenium is installed:


$ pip freeze | grep -i selenium

WINDOWS

You have to make sure that Python 2.7.x or later are installed:


$ python version

If it’s not run properly then you have to download and run the setup from Python’sdownload center. In order to add Python environment variables, you have to go to “System properties” → “Advanced System Settings” → “Environment Variables” → “System Variables” → “Edit Path,” and after that, insert C:\Python27\;C:\Python27\Scripts\ at the end. It is supposed that you have installed Python in the default location.

You have to ensure to restart the command prompt for inviting new environment variables in to effect.

Now, you have to check if Python’s pip module is installed or not:


$ pip --version

If you don’t have install, then install pip:

$ curl https://raw.github.com/pypa/pip/master/contrib/get-pip.py > get-pip.py
$ python get-pip.py
$ del get-pip.py

Lastly, install Python’s Selenium module:

$ pip install selenium

Running The First Tests


In that step, you have to download sampletest script and sample application.
Download the Appium sample test script and sample app. The APK for Android, the IPA for iOS and one sample test script are available in the sample package. Furthermore, three samples are

  • appium_example_ios.py
  • appium_example_android.py (for Android API level 17 and above)
  • appium_example_selendroid.py (for Android API level 16 and below)

Step: 1 Make Account And Upload The APK


You have to create an account. A freemium option is also provided by this service and you don’t require a plan for completing these samples by using real devices on a cloud service.

One can have different plans for accessing hundreds of device models. One can have to upload the APK or IPA to Testdroid’s cloud service before proceeding with running the test script through HTTP POST. Now, let’s try using cURL.

For Mac OS X and Linux:



$ curl -s --user username@example.com:password -F myAppFile=@"/absolute/path/to/app/SampleApp-iOS.ipa" http://appium.testdroid.com/upload

FOR WINDOWS:

$ cd C:\path\to\directory\containing\the\application
$ curl -s --user username@example.com:password -F myAppFile=@"SampleApp-iOS.ipa" "http://appium.testdroid.com/upload"

You will get a JSON response with status: 0 and a unique identifier for the uploaded app upon successful upload.


{

status: 0,

sessionId: abcdefg-1234-5678-abcd-111122223333,

value: {

message: Uploads Successful,

uploadCount: 1,

rejectCount: 0,

expiresIn: 1800,

uploads: {

myAppFile: abcdefg-1234-5678-abcd-111122223333/SampleApp-iOS.ipa

},

rejects: {}

}

}

Step 2: Set Credentials And Other Parameters


Now, open the test script: Appium_sample_ios.py, in any text editor. You have to set screenshotDir to the path, where you want those screenshots to be kept on your machine. In DesiredCapabilities, you have to set your credentials on testdroid_username and testdroid_password.

After that, you have to set the myAppFile identifier against testdroid_app in Desired Capabilities. It seems like:


desired_capabilities_cloud = {
testdroid_username: testdroid_username,
testdroid_password: testdroid_password,
testdroid_project: Appium iOS Project 1,
testdroid_target: iOS,
testdroid_description: Appium project description,
testdroid_testrun: Test Run 1,
testdroid_device: testdroid_device,
testdroid_app: sample/SampleApp-iOS.ipa,
testdroid_platformName: iOS,
testdroid_deviceName: iPhone device,
testdroid_bundleId: com.bitbar.testdroid.SampleApp-iOS
}

Step 3: Run The Test Script


You have to implement the below given command:


$ python sample-appium_ios.py

The output of console seems like:

Click here for see this image.

Step 4: Get Results From Cloud


You can see screenshots available locally on your machine in the directory that specified in Step 2. Now, you have to log into your cloud service and navigate to the project’s name, as defined in the _project attribute of DesiredCapabilities for accessing following log files:

  • Appium’s server log,
  • Logcat and instruments log.

Some Advanced Example: By using Appium for mobile game testing with image recognition.


We are using Supercell’s popular mobile game Clash of Clans in this example. It is one of the interesting games, many of you have played it and thus, you should be familiar with its gameplay and look. It is one of the best example of basic clicks through game’s tutorial.


## Example script that tests Clash of Clans tutorial first steps
## Works on different resolutions, both iOS and Android

import unittest

from time import sleep
from AppiumCloudTest import AppiumCloudTest, log
from selenium.common.exceptions import WebDriverException

class ClashOfClansTest(AppiumCloudTest):
def setUp(self):
# AppiumCloudTest takes settings from environment variables
super(ClashOfClansTest, self).setUp()

def test_tutorial(self):
driver = self.get_driver() # Initialize Appium connection to device

sleep(10) # Wait for game to load

# Use this to get detected screen hierarchy
# print self.driver.page_source

# Dismiss the in-app purchases dialog if it shows
okayButton = None
if self.isAndroid():
try:
okayButton = driver.find_element_by_id('button3')
okayButton.click()
sleep(5)
except WebDriverException:
log("There was no in-app purchases dialog")
else: # iOS
self.driver.implicitly_wait(5) # Wait only 5 seconds to find it
try:
okayButton = driver.find_element_by_accessibility_id('Okay')
okayButton.click()
# No need to sleep here
except WebDriverException:
log("There was no in-app purchases dialog")
self.driver.implicitly_wait(30)

# Cancel iOS Game Center login
if self.isIOS():
#print self.driver.page_source
try:
self.driver.implicitly_wait(5)
cancelButton = driver.find_element_by_accessibility_id('Cancel')
log("Cancelling iOS Game Center login…")
cancelButton.click()
sleep(2)
except WebDriverException:
log("The Game Center login was not displayed")
self.driver.implicitly_wait(30)

self.screenshot("welcome-chief")

# Check that a goldmine is on screen
rect = self.find_image("queryimages/tutorial_goldmine.png",
screenshot_match="screenshots/goldmine_match.png")
self.assertIsNotNone(rect,
"There should be a goldmine on screen at beginning of tutorial")
log('Gold mine found at %s %s! Continuing…' % (rect[0], rect[1]))

# Dismiss the bubbles
self.tap_middle()
sleep(2) # second blabla
self.tap_middle()
sleep(2) # Goblin appears
self.tap_middle()
sleep(1)

# Go to shop
# NOTE: tap_image does also assert, fails test if target not recognized
self.tap_image("queryimages/shopbutton.png")
sleep(1)

# Buy cannon
self.screenshot('cannon')
self.tap_image("queryimages/cannon.png")
sleep(2)

# Place the cannon
self.screenshot('place_the_cannon')
self.tap_image("queryimages/place_the_cannon.png", width_modifier=0.75)
sleep(2)
self.screenshot('finish_now')
# Use gem to finish right away
self.tap_image("queryimages/finish_now.png")
sleep(3)
# Bring it on!
self.screenshot('bring_it_on')
self.tap_image("queryimages/bring_it_on.png", height_modifier=0.75)
sleep(10)
self.screenshot('battle')
sleep(10)
self.screenshot('end_of_battle')

# To be continued…

if __name__ == '__main__':
unittest.main()
Now, let’s check out some of the stages in this test script. In this test_tutorial, you will find below given steps:

It can be easily figures out whether the test implements on iOS or Android (self.isAndroid()). Moreover, it seems UI content differently. In Android, it can be tried to search a button by using an element’s ID (element_name) and iOS by using an accessibility ID along with a description (“Okay”). Such thing can be checked for iOS’ Game Center login.

You can take screenshots at various steps and easily stored in files that entered as the parameter in a function call.

A check is completed after looking whether “goldmine” seems on screen by comparing two PNG files by using a self.find_image call. Once pictures are matched then script continues implementing the tutorial of the game.

Now, the tutorial continues with below given steps:
  • Go to shop.
  • Purchase cannon.
  • Put the cannon.

You will find the information of the three items in those PNG files:
shopbutton.png, cannon.png and place_the_cannon.png.

At last, the tutorial completes and the battle starts. The application is closed after the battle.

With below given video, one can easily execute test at each step. Here, we are using three devices like iOS (iPhone 4S) and Android phones i.e. Samsung Galaxy S3 Mini and HTC One X. Click hereto see video on YouTube.

How to Use Image Recognition?


Image recognition is showed in this examplefor recognizing features like pixels and graphic content that are shown on screen and to compare the two different images. The algorithm is developed to identify pictures that were used on real devices and on two leading platforms like iOS and Android and it also used a single test script for both platforms.

Such type of image comparison is very convenient to identify UI elements and graphics, which are rotated and resized. Let’s say template image comes with some distinctive features like text can be easily abstracted from the background content. Moreover, feature-based recognition can also be used in some cases.

In this example, if the “Button” text has been resized or rotated, it can be easily identify to take further steps. The approach of comparing images is easily explained by below given functions.


def find_image(self, queryimage_file, screenshot_match=None):
log('Trying to find %s in current screen' % queryimage_file)

fd,screenshot_file = tempfile.mkstemp()
try:
os.close(fd)
# print screenshot_file
head, tail = os.path.split(screenshot_file)
self.screenshot(tail, path=head)
head,tail = os.path.split(queryimage_file)
screenshot_match='%s/%s-match.png' %
(self.screenshot_dir, tail.split('.')[0])
return ImageFinder.findImages(queryimage_file,
"%s.png" % screenshot_file,
scale_tolerance=0.9,
screenshot_match=screenshot_match)
finally:
os.remove(screenshot_file)
def screenshot(self, name, path=None):
full_path=None
if path:
full_path='%s/%s.png' % (path,name)
else:
full_path='%s/%s.png' % (self.screenshot_dir, name)

try:
self.get_driver().save_screenshot(full_path)
except WebDriverException: # for iOS, sometimes times out, so retry!
#log("Failed taking screenshot %s - retrying" % full_path)
self.get_driver().save_screenshot(full_path)

#
width,height = get_image_size(full_path)
if(height > width):
if self.platform_name == 'Android':
#log("Rotating screenshot 270 degrees")
os.system('sips -r 270 %s >/dev/null 2&>1' % full_path)
else:
#log("Rotating screenshot 90 degrees")
os.system('sips -r 90 %s >/dev/null 2&>1' % full_path)
def tap_image(self, query_image,
width_modifier=0.5, height_modifier=0.5, retries=2):

retries_left = retries
rect = None
while retries_left > 0 and not rect:
rect = self.find_image(query_image)
retries_left = retries_left - 1
image_name = os.path.split(query_image)[1]
self.assertIsNotNone(rect, "Image %s is on screen" % image_name)
x = rect[0]+rect[2]*width_modifier
y = rect[1]+rect[3]*height_modifier
log('%s button found at %s %s (%sx%s), tapping at %s %s' %
(image_name, rect[0], rect[1], rect[2], rect[3], x, y))

self.tap(x,y)

def tap(self, x, y):
log('Tapping at %s,%s' % (x,y))
driver = self.get_driver()
if self.isAndroid():
if self.isSelendroid():
touch_actions = TouchActions(driver)
touch_actions.tap_and_hold(x, y).release(x,y).perform()
else:
action = TouchAction(driver)
action.press(x=x, y=y).release().perform()
else: # iOS
action = TouchAction(driver)
# TODO: Temporary hack
# On iPhone 4S = res. 480 x 320 for taps but screenshots are 960 x 640
action.press(x=int(x/2), y=int(y/2)).release().perform()

Wrapping Text:


Testing is an important task to get success in the highly competitive landscape of mobile applications and games. If testing done poorly then it will take up to 20-50% of total development effort. In some case, it would take single budget cost of your budget.

Before starting with testing part, you should consider below given points like:
  • Automate generic processes as much as possible by planning in proper manner.
  • Choose proper testing technology according to app needs.
  • Test automation is available 24/7.
  • For global reach, it is advisable to use a cloud-based platform

4 Ways a Content-Rich Mobile Application Increases Your Customer Retention


You know that retaining your customers is extremely important for growing your business, but it is not easily possible when brand loyalty is low. So, if you are also looking for retaining your customers, you can go through this blog and get information on how a content-rich mobile app can retain your customers!

The main goal of any growing business is to retain customers, but it is not that easy in this modern era when brand loyalty among web users is inadequate. However, choice is apparently endless and offers & discounts flourish. A strategy that is extremely helpful for businesses to retain their customers is a complete mobile strategy.

Now the mobile penetration rates are boosting up 101% in North America and a great 129% in Western Europe, there are lots of people, who have access to high-speed broadband through a device in their pocket. Moreover, consumers are also familiar with the online shopping process as they are progressively turning more to mobile in order to purchase everything from groceries to holiday gifts.

It is essential for business to develop an approachable and compelling mobile presence through applications and mobile-optimized websites if businesses are looking for capitalizing on this new behavior. For lots of businesses, this focus might be clear to them, but there is a deficiency of comprehending about the impact that a good mobile strategy can have on developing long-lasting client relationships.

Here, we have provided huge information on how mobile applications can boost return on investment while humanizing a stronger bond with clients. Initially, it is must for you to know that apps are used more often and longer as compare to mobile websites. A choice is a dedicated mobile application as newly Adobe’s Digital Marketing Report stated that mobile app users are more loyal to brand than those who visit a site from a mobile device.

For brands, extended application sessions translate into a great opportunity in order to provide marketing messages and combine customer relationships while taking benefit of user’s high level of interest. Let’s give a look on how you can do this:

Provide Enthusiastic Content –

Provide Enthusiastic Content

Yes, we heard it many times that content is king, but it is really true? Now-a-days, lots of people turn to applications so that they can suffice their particular requirements that they may have and to get dedicated service they can’t get to a website.

They are looking forward for something that is extremely important, engaging and instant to respond. If you develop a dedicated section inside your application with some extra resources, which can be accessed only by app users, you are promoting interaction through an application over the mobile website.

You can set a private log-in option if you want as it allows particular users to access your advance contents. So, this is one of the best ways to make your application users feel completely unique and providing them more reasons to use your application.

Communicate in Real Time –

Communicate in Real Time

There are lots of brands that wanted to be successful in order to approach their clients on a one-to-one basis, so applications are excellent that can help them in achieving this goal. Brands that are not looking to anticipate their customers’ needs will lag behind rivals in a world in which every good or service seems to be customizable.

Now, brands can easily reach out to their customers in actual time and keep them updated about the latest news, deals and product launches. Now, businesses can get in touch quite literally as to people they enter an area where they have a store or are promoting special offers by taking benefit of the latest in GPS and geo-targeting technology.

It is also easy for businesses to make more enticing and successful promotional offers that result in huge successful client interactions by gathering detailed information from client behavior. You also need to remember to provide well-timed content, which really matters to them as they can respond with trust, loyalty and positivity. A real referral by a friend through social media posted by an application can directly contribute to more sales in this digital age.

Give Rewards To Your Customers’ Loyalty –


Give Rewards To Your Customers’ Loyalty

For your growing business, it is essential that you get customers to come back to your website. Retaining customers is highly important and play a big role in expanding your business. Moreover, mobile applications are also great that keep the customer experience simple to navigate, versatile and user-friendly.

For building customer loyalty, it allows a customer-focused application by combining practical and emotional elements into one simple and powerful tool. So, if you have decided to reward your customers’ loyalty, you can provide an application to them.

However, in-app customer loyalty programs are also helpful for businesses to go that extra mile in customer retention, promoting them to perform particular actions that will grant them special benefits like VIP access to their new collection, discount on their next purchase and more.

Give Incentives –

Give Incentives

When it comes to targeting new clients and maintaining relationships with existing ones, some things are highly important than special offers and discount codes. The major factors are influencing users to engage with digital brands as per the recent study on mobile customer behavior in Cone Consumer New Media Study:
  • Coupons
  • Discounts
  • Additional services and exclusives particularly devised for app use
  • Incentives like special deals
Business can get an opportunity to create and promote customized timely offers for their key audience group through in-app coupons. The result of having the incentive on your mobile device through an application intensifying the effect and eventually present an aspect of closeness, which pushes customers to interact.

So, this way a content-rich mobile application boosts your customer retention. However, if you have decided to get a mobile application for your business that best meet your requirements, you should hire a professional mobile developer, who has hands-on experience in developing different types of mobile apps.
  
 Ways To Boost Customer Retention With Content-Rich Mobile Apps

 Having a content-rich mobile application is best for businesses if they are looking forward for boosting customer retention. It is great to have content rich mobile apps! 

Get more information from here: http://www.mobiletechforce.com/

4 Simple Yet Easy-to-Follow Tips to Improve Your Application

“Are you looking to improve quality of your application? If yes, you should continue reading this blog as here you can find 4 easy-to-follow tips by which you can improve your application and get the most visibility.”

Every week, thousands of new applications are launched in the market, so it is not easily possible for you to get the most visibility and ratings on your applications that you have expected. Improving your application in terms of performance, quality and features is the most important part of optimizing your app on the web.

If you will improve your application, the quality and ratings of your application will increase, so remember to boost your application. Once, you launch your application in the market and then improving it is quite difficult, but here I have listed 4 easy-to-follow tips to improve app and boost its download:

Tips to Improve Your Application

Image designed by: Freepik.com

Get General Advice –

It is the most important point that you get the price right. Mainly, there are three different pricing models such as free with ads, free with in-app purchases and paid. However, a free application within app purchases is extremely profitable and offer users a softer option.

Along with the paid version, a free version of your app can work best as well. It is the best option for you to experiment with the price as you can reduce the price of your application for a week and lead to rush in sales. Applications that are obtainable from $0.99, people consider those apps as cheap-quality, so usually, they avoid them. Customers would prefer to pay $1 for more qualitative application as per the developer.

Moreover, you should also eliminate needless steps and simplify you app. You can check that if you competitor’s app is taking 3 steps for anything, you try to take only 2 steps so that people prefer your app over them.

Onboarding Your Users –

Managing your customer’s first experience with your application is known as the onboarding. You make sure that your users become repeat users. In short, we can say that it is a great way of saying “getting the introduction right”.

Need a tutorial or first walk through of your product – a sort of tour covering the set-up of the first task:

-   Ensure that it runs through some of the app advantages and functions

-   It must be easily skippable and it must be easily repeatable.

-   You can also rip the information into smaller steps, but allow users to know how many steps are there.

Gamification – Users love to get the feeling that they are accomplishing something:

-   It comprises internal as well as external attainments.

-   Goals can offer some benefits or may just for fun.

-   If necessary, you can combine with social proof.

-   In-App Analytics and Split Testing

Analytics of in-application is very much important for comprehending problems within your app and rectifying them. You need to comprehend: what are the qualities of long-term users? What are the features of your application that liked most by the users?

Which are the screens that result in users clicking help?

Think about the journey of the user and how they navigate within your application? Which steps they take that could be cut down?

Know how the changes in the app, its features, price affect download, opens, user retention or time spent in-app.

On the web, you can find various popular tools of in-app analysis, including Localytics, Flurry, Artisan and Google Mobile App Analytics.

Through spilt test, you can create minor changes in your application and normalize them against the real version to know that whether they enhanced usability and rendezvous.

Building Continuing Faithfulness:

You can also develop a community across your application or you can be a part of an existing one. With forums, users can get a huge help in sharing advice and boost support problems. Into the application, you can develop social and app referral with clear benefits. Reward “preferred behavior”.

You can also provide more advantages for taking such action when you push for more investment. By including push notification feature, you can keep your application in mind, but extreme notifications. It is also important that you make this feature easy to edit what notifications your users are getting.

By following above mentioned 4 tips, you can easily improve your applications and boost downloads of it. Moreover, you can also hire experienced mobile app developer, who can help you to improve your app with his special expertise and experience. Get moreover information from here.

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Useful Tips To Make Your Mobile Application Development Project Successful

Today, you would find millions of mobile applications in the stores that are struggling to get popularity in the market. With the constant use of mobile application, the recognition of mobile apps has been increased.

But, how you will make your application popular? What you will do to make your project successful? Which are the tips that can help you to make your mobile application development project successful?

We, along with our experts, have designed and listed-out some of the useful tips that can help you to make your app development project successful. Considering these easy tips, it will be comfortable for you to gain quick recognition in the market and compel people to download your application. Let’s have a look at the tips to make your mobile application successful:

1. Make Your Application as per Your User’s Context

Make Your Application as per Your User’s Context

When developing a mobile application, it is important to develop as per the user’s context so that it best meets their requirements and deliver them a lot of benefits. While developing your application, it is important you avoid following mentioned notes:

- Avoid small controls such as entry fields and buttons

- Filter the offer on significance

- Avoid long texts

- Consider Readability & Difference

2. Make Sure to Use Obtainable Sensors on the Device like GPS Information

GPS Information

It is also important to consider some important form factors. Recently, one researcher has been conducted that shown the tablet devices are used by mainly at home approximately 80% and at the office approximately 15% and smart-phones are used on public transport approximately 33%.

3. Try to Be Unique

Be Unique

You can also give your users an accurate reason to check your application on a regular basis. You can make your app as unique as possible by making something new in it. You can enhance the functionality of your application, but remember that you allow users to interact with the company or with other users.

4. Make The App Personal

Make The App Personal

When you develop your application, you should try to make your application as personal as possible. You can also make use of the obtainable information about the user, navigation history and user preferences to personalize the offer.

5. Try to Be Update

Try to Be Update

Once you develop an application and forget about it is extremely wrong as you should provide your users with constant updates so that they always use your app. You can bring something new and innovative. Try to add more information and fix issues if it has any. Moreover, you can also provide new information to your users through your mobile application first and then through other media.

6. User Service Through Multiple Channels & Consider Once Input principle

Service Through Multiple Channels
You can make use of saving “input once” information such as navigation history in a central place, user-profiles to use saved data for different channels.

7. Make Sure About The Compatibility

After designing and laying your next big application, you will quickly choose one platform form in order to develop the rest application. At the time of selecting a platform, you make sure about important functions are compatible or not with the platform while selecting a platform. You should also perform a viability test to make sure your targeted device and OS are compatible with the functions or not.

8. Over Testing is Not a Problem

Testing

Once your application has been developed, you can opt for testing and over testing is not a problem. In any case, if your application doesn’t work on any device, you should expect negative feedback from all those smart-phone owners.

Ensure that your application is thoroughly tested on different devices and situations. You can check each and every device and situation – for an instance, you can check how the user interface looks on each device in portrayal and scenery direction. Mainly, there are three different ways to test an application:

The Android Emulator – it is an effective mobile device emulator, which runs on your computer. May be, you are able to access Samsung’s Remote Test lab online depending on your location. With Samsung’s Remote Test lab, you can easily reserve and deploy your app to a physical device in order to remotely test its performance with different Samsung devices.

9. Stay on Top of Mind

 Stay on Top of Mind

You can make use of push messaging social marketing and marketing campaigns to support and stimulate your audience to install and use the application.

10. Develop An App That Helps Company to Attain its Goal

Helps Company to Attain its Goal

It is important that you develop such mobile application that helps your company to attain its business goal in the mean-time. A professional analysis of the business goals and conversion of such goals is highly necessary, especially before determining the app strategy and associated technology.

So, these are some of the useful tips to make your mobile application development project successful. Ensure that you follow these tips very carefully and get a lot of benefits. Get more over information for mobile app development services and solution from here.

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